Ellybee is the first publishing house 4.0 – software house, founded in Catania in 2013, with the aim of building an independent children’s publishing brand that would prize innovation, fun and quality above all else. Ellybee created a patented new way of learning introducing interactive augmented reality – or AR – elements to support children and their families to learn English in early age or just to read a book allowing interaction with the text. Ellybee sees books as an invaluable learning and development aid, especially in the first few years of life. Ellybee’s books are not only entertaining and stimulating, but also highly engaging and interactive. The books come to life with the help of Ellybee’s Apps. The images on its pages unlock a portal through which readers can access a number of games and interactive stories and audio books.